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ROI Edge
Book a Free 15-Min Ad Audit

The System

Here's Exactly How We Turn Your Ad Spend Into Qualified Revenue.

No black box. No "trust the process." Every step is visible, measurable, and tied to your revenue — not vanity metrics.

Book a Free 15-Min Ad Audit → See the 4 Phases

The 4-Phase Ad-to-Revenue System

The 4-Phase Ad-to-Revenue System.

From ad account audit to lead follow-up — every phase is designed to reduce your CPL and increase qualified revenue.

01Phase
Audit + Strategy
Days 1–3

We audit your current ad account — or research your market from scratch. Identify every point where budget is leaking. Audience gaps, creative fatigue, wrong objectives, broken tracking. Then we build the campaign plan before anything goes live.

  • Ad account audit report
  • Campaign structure plan
  • Audience research
  • Creative brief
  • Ad Score
02Phase
Campaign Build + Launch
Days 4–10

Full setup — audiences, ad creatives, copy, tracking pixels, conversion events. Up to 12 ad variations tested using C.T.I.R method. Meta Pixel + Google Tag + GA4 all configured correctly before launch.

  • Live campaigns
  • Tracking confirmed
  • Baseline metrics established
  • Up to 12 ad variations tested
  • Ad Score
03Phase
Daily Optimisation
Day 11 Onwards

Every day — we check performance, adjust budgets, refine audiences, and test new creatives when needed. We don't set and forget. Your account gets active daily attention. Weekly reports every Monday.

  • Weekly performance report
  • Ad spend, leads, CPL tracking
  • ROAS and revenue estimate
  • Daily budget and audience adjustments
  • Ad Score
04Phase
Lead Follow-Up + Pipeline Handoff
Ongoing

Every lead gets an automated response within 60 seconds via WhatsApp and email. Leads are tagged by quality — hot, warm, cold. Hot leads get priority follow-up. You receive a clean pipeline of qualified conversations.

  • Automated follow-up system
  • Lead quality tagging
  • Weekly pipeline summary
  • 60-second response time
  • Ad Score

Timeline

Your Engagement Timeline.

Days 1–3

Ad Account Audit + Strategy Session

Full audit of current ad account, market research, and campaign planning.

Days 4–7

Campaign Build — Audiences, Creatives, Tracking

Full campaign setup with audiences, ad creatives, copy, and tracking configuration.

Days 8–10

Review + Approval + Final Setup

Final review of all campaigns, tracking verification, and launch preparation.

Days 10–12

Campaigns Live. Baseline Metrics Tracked.

Ads go live. Baseline performance metrics established.

Days 13–30

Daily Optimisation. First CPL Improvement Visible.

Active daily campaign management. First measurable CPL improvements.

Day 30

Performance Review — Results Against Baseline

Month 1 review comparing actual results against baseline metrics.

Day 60

Month 2 Review — Scaling What Works

Scaling winning campaigns, cutting underperformers, expanding what delivers.

Day 80

Renewal Conversation Based on Documented Results

Data-driven renewal discussion with full performance documentation.

What You Handle vs. What We Handle

Your job (just 2 things)
🎥
Record the VSL

We write the script and direct you

Show up & close

Your calendar, your closing skills

Everything else (us)
Offer + funnel strategy
Ad creative + copy
Campaign management (daily)
AI follow-up system
Tracking + reporting
Backup outbound (if needed)
Sales scripts + objection handling

The Guarantee

Lower CPL. Qualified Leads. Documented Revenue. Every Month.

Every campaign is measured against baseline. If CPL doesn't improve and leads don't convert, we keep optimising at no extra charge until documented targets are met.

Book a Free 15-Min Ad Audit →
CPL↓
Lower Cost
Per Lead
Documented Results

Ready to See the System in Action?

Book a free 30-minute strategy call and we'll walk you through exactly how the system would work for your business.

Book a Free 15-Min Ad Audit → See Client Results