Cookie Policy
Last updated: February 28, 2026 · Effective: February 28, 2026
Quick answer: We use three types of tracking on this site — essential (required), analytics (Google Analytics + GTM), and marketing (Meta Pixel). You can accept all, decline non-essential, or customise your preferences at any time.
1. What Are Cookies?
Cookies are small text files or data records that a website stores in your browser or device when you visit. They are widely used to make websites work efficiently, remember your preferences, and provide information to website owners.
We also use browser local storage — similar to cookies but stored locally in your browser without an expiry date unless you clear it — to save your cookie preference.
2. How We Use Cookies
We use cookies and similar technologies for three purposes: essential site operation, analytics, and marketing. Below is a full breakdown of every technology we use.
3. Cookie Categories & Details
Essential (Always Active)
These are required for the site to function. They cannot be disabled through our cookie consent panel.
| Name / Type | Provider | Purpose | Duration |
|---|---|---|---|
cookiePrefs (local storage) |
ROI Edge | Stores your cookie consent preference (which categories you accepted or declined). Never sent to any external server. | 365 days |
Analytics Cookies — Google Analytics 4 & Google Tag Manager
These cookies help us understand how visitors use our site. All data is anonymised — we cannot identify individual users from analytics data. These are only activated if you consent.
| Cookie / Identifier | Provider | Purpose | Duration |
|---|---|---|---|
_ga |
Google Analytics 4 | Assigns a unique Client ID to distinguish visitors. Used to calculate session counts, user counts, and other aggregate traffic metrics. Does not identify you personally. | 2 years |
_ga_[container] |
Google Analytics 4 | Persists session state (current session, campaign source, etc.). | 2 years |
| GTM Data Layer (session) | Google Tag Manager | A JavaScript object that stores event data (page views, button clicks, form submissions) and passes it to GA4. GTM itself does not set persistent cookies; it manages the loading of GA4. | Session only |
Data collected via GA4: GA4 Client ID, pages visited, session duration, scroll depth, device type, browser, operating system, country, referral source, button and form interaction events.
Google processes this data in accordance with their Privacy Policy. You can opt out of Google Analytics across all websites using the Google Analytics Opt-out Browser Add-on.
Marketing Cookies — Meta Pixel
We use Meta Pixel to measure whether visitors to our site came from our Meta ads (Facebook/Instagram) and to enable retargeting. These are only activated if you consent.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_fbp |
Meta Platforms, Inc. | Meta's browser identifier. Assigned when you first visit a site with Meta Pixel installed. Used to identify your browser across visits and link visits to Meta ad campaigns. | 90 days |
_fbc |
Meta Platforms, Inc. | Set if you click a Meta ad that links to our site. Contains the click identifier from the ad URL. | 90 days |
Events tracked via Meta Pixel: PageView (every page load), button clicks (e.g. "Book a Call"), and form submission events (e.g. Blueprint form submitted). These events are sent to Meta to measure ad performance and may be used to build retargeting audiences.
Meta processes this data under their Privacy Policy. You can manage your Meta ad preferences at facebook.com/adpreferences.
4. Managing Your Cookie Preferences
You can manage your cookie preferences at any time:
- Our cookie banner — appears on your first visit and lets you Accept All, Decline All, or Manage Preferences by category
- Reset preferences — clear your browser's local storage for roi-edge.com and reload the page to see the banner again
- Browser settings — most browsers allow you to block or delete cookies. Note: blocking essential cookies may affect site functionality
- Google opt-out — Google Analytics Opt-out Add-on
- Meta ad preferences — facebook.com/adpreferences
- Your Online Choices (EU) — youronlinechoices.eu
5. Do Not Track
Some browsers offer a "Do Not Track" (DNT) signal. Our site does not currently respond to DNT signals, but our cookie consent panel gives you explicit control over all non-essential tracking.
6. Changes to This Cookie Policy
We may update this Cookie Policy when we add or change tracking technologies. The "Last updated" date at the top will reflect the most recent revision. We recommend reviewing this page periodically.
7. Contact
For any questions about our use of cookies:
ROI Edge
Email: hello@roi-edge.com
Pune, Maharashtra, India