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7+ years. $5M+ in ad spend managed. 11,000+ campaigns across 9 different industries. We've seen every way a paid ad campaign can fail — and exactly how to fix it.
The Origin Story
ROI Edge started in March 2022 — evolved from Brandskript — after 7+ years running paid ad campaigns across Meta, Google, and multiple geographies.
The pattern Shubham kept seeing: businesses spending real money on ads and getting either nothing back, or a flood of leads that never converted. Not because the platforms don't work — but because campaign structure, creative, targeting, and follow-up were all broken simultaneously.
The fix wasn't more spend. It was building the right system around the spend.
That's what ROI Edge does. Not an agency with account managers and junior media buyers. A team led by someone who has personally managed $5M+ in ad spend, launched 11,000+ campaigns, and has the documented results to prove what works.
The Founder
Shubham Channagire is the Founder of ROI Edge with 7+ years running Meta and Google ad campaigns hands-on. 11,000+ campaigns launched across 9+ industries. 100+ clients served — B2C, B2B, SaaS, service businesses. $5M+ in ad spend managed and optimised personally.
Expertise: Meta Ads, Google Ads, Conversion Tracking, GA4, GTM, CRM, Funnel Architecture.
What We Believe
"Service businesses don't fail because their service is bad — they fail because their pipeline is empty."
"Growth should be predictable, system-driven, and guaranteed — not dependent on referrals, word-of-mouth, or hope."
"We install ad management systems, not run experiments. Every dollar in ad spend must convert to qualified leads and booked meetings."
"If we don't hit the target, we keep working at no extra charge until we do. No asterisks."
Let's Be Clear
We are NOT a digital marketing agency. We don't sell impressions, clicks, or vanity metrics. We don't send you a monthly PDF with CTR and CPM and call it "results."
We are a Predictable Ad Management System company. We install infrastructure that puts qualified sales conversations on your calendar — every month, guaranteed. We deliver qualified leads and booked meetings — every month.
